Allergan
Brilliant Distinctions
Allergan is a global pharmaceutical brand which includes Botox and Juvederm in its portfolio. Brilliant Distinctions is Allergan's loyalty program for their family of brands.
As the lead creative on the account, I lead a team of art directors, designers, copywriters, UI/UX designers, and editors. We created the look and feel of Brilliant Distinctions, and catered to all the touch points of the program from marketing materials, to photography assets, to physician's portal design to social media. I also, supported Group Creative Director in rebuilding the department and maintaining strong senior client relationships,
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FOR
Accenture Interactive fka MXM
ROLE
Associate Creative Director
PROJECT TYPE
Creative Lead
Art Direction
Production
Library Asset Shoot
The yearly Library Asset Shoot was to create photography and assets for the upcoming year's creative. These assets were to be leveraged across all brand materials, from print to web, to the app to the shows.
Set the look and tone of the photography. And shot in the vibrant streets of Chicago.
Worked with casting directors, producers, location scouts, stylists, prop stylists, hair and makeup artists, photographers, and retouchers.
Photographer: Andy Ryan
Stylist: Kim Johnson
Brilliant Distinctions Relaunch Kit
Trifold brochure
Website
Quick Reference Card for Physicians
(sized for physician's coat pockets)
App
Counter Card
(for front desk display)
Launch Kit Mailer Box
