FOR
Accenture Interactive / MXM
ROLE
Associate Creative Director
PROJECT TYPE
Art Direction, Production, Branding
allergan
loyalty program branding
Allergan is a global pharmaceutical brand which includes Botox and Juvederm in its portfolio. Brilliant Distinctions is Allergan's loyalty program for their family of brands.
As the lead creative on the account, I lead a team of art directors, designers, copywriters, UI/UX designers, and editors. We created the look and feel of Brilliant Distinctions, and catered to all the touch points of the program from marketing materials, to photography assets, to physician's portal design to social media. I also, supported Group Creative Director in rebuilding the department and maintaining strong senior client relationships,
library asset shoot
The yearly Library Asset Shoot's purpose was create photography and assets for the upcoming year's creative. I set the look and tone of the yearly photography. I worked with casting directors, producers, location scouts, stylists, prop stylists, hair and makeup artists, photographers, and retouchers.
These assets were to be leveraged across all brand materials, from print to web, to the app to the shows.
Photographer: Andy Ryan
Stylist: Kim Johnson
brilliant distinctions consumer website
provider relaunch kit
Trifold brochure
App
Counter Card
(for front desk display)
Launch Kit Mailer Box
Quick Reference Card for Physicians
(sized for physician's coat pockets)