The Americana at Brand is an outdoor mixed used space that offers world-class retail, dining, and entertainment. We created an ad campaign highlighting those experiences. They ran in major publications and popular areas of Los Angeles and the San Gabriel Valley.
As the lead art director, I worked directly on the campaigns for the Caruso brand and all its properties (current and future) - on the larger strategy to reposition and reintroduce The Americana at Brand as a luxury lifestyle destination for the family.
Created and presented concepts for ad campaigns based on marketing direction, budget, and brand
Direct involvement in product selections, product styling, and casting
Prominent ad buys in luxury publications like Vogue, CN Traveler, Bon Appetit, and more. Billboards popped up all over heavy-traffic areas all over Los Angeles and San Gabriel Valley.
Worked closely with the photography team, stylists, and retouchers
Direct involvement in dish recommendations
Photographer: Stuart Watson
Creative Director: Alyce Waxman