HP.com / Z by HP / HP Spectre

Branding

As the ninth commercial domain to ever be registered, HP.com has been reinvented a few times. The team’s goal was to evolve the digital experience through a customer-centric approach: evolving the look, feel, tone, UX, content strategy, plus brand and product storytelling. Redesigning the entire end-to-end digital experience to not only drive conversion, but also brand preference

I helped lead the creation and implementation of a new digital design system for HP.com for PCs.

FOR

HP,Inc.

ROLE

Global Associate Creative Director - Digital Experience

PROJECT TYPE

Digital Experience

Brand Development

Web Development

Design System

HP.com design system

Creative Director: Lisa Charlebois

Team: Michelle Nam, Meghan Cannizzaro, Brittany Padon, Ethan Walpole, Peyton Leng. Robert McNall, Nicole (Yi) Tian

Z by HP
Creative Pros

Z by HP is for technical and creative professionals who demand pro-grade performance on the go. This campaign was focused on the creative professional—The Power to Turn Do into Done. We debuted the new Z by HP identity on the Z by HP landing page and Creative Pros campaign landing page.

I led a team of UI & UX designers and copywriters in evolving the look, feel, tone, and digital strategy. We worked closely with the Marketing Technology team to create a dynamic and custom experience for Z by HP. Another one of the larger initiatives that helped increase sales on HP.com by 88%.

FOR

HP, Inc.

ROLE

Global Associate Creative Director

PROJECT TYPE

Creative Lead

Digital

Web Development

Z by HP
Landing Page

Creative Pros
Landing Page

HP Spectre Folio

The HP Spectre Folio is the PC reinvented, achieving the perfect balance of luxury design and cutting-edge engineering. To match the jawdropping aesthetics of this new product, we sought out to create a product page experience that was unique to the everyday HP product page.

I led a team of UI & UX designers and copywriters in implementing the new HP.com with the new look, feel, tone, and digital strategy to the Spectre family. Partnering closely with regional stakeholders and the Marketing Technology team, we created a dynamic and custom experience for the new HP Spectre Folio. Another one of the larger initiatives that helped increase sales on HP.com by 88%.