The New HP.com
As the ninth commercial domain to ever be registered, HP.com has been reinvented a few times. The team’s goal was to evolve the digital experience through a customer-centric approach: evolving the look, feel, tone, UX, content strategy, plus brand and product storytelling. Redesigning the entire end-to-end digital experience to not only drive conversion, but also brand preference
I helped lead the creation and implementation of a new digital design system for HP.com for PCs.
Global Associate Creative Director - Digital Experience
Creative Director: Lisa Charlebois
Team: Meghan Cannizzaro, Brittany Padon, Ethan Walpole, Peyton Leng. Robert McNall, Nicole (Yi) Tian