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FOR

HP

ROLE

Associate Creative Director - Digital Experience

PROJECT TYPE

Art Direction, Production, UI/UX, Web Dev

hp spectre folio website & launch campaign

The HP Spectre Folio is the PC reinvented, achieving the perfect balance of luxury design and cutting-edge engineering. To match the jawdropping aesthetics of this new product, we sought out to create a product page experience that was unique to the everyday HP product page.

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I led a team of UI & UX designers and copywriters in implementing the new HP.com with the new look, feel, tone, and digital strategy to the Spectre family. Partnering closely with regional stakeholders and the Marketing Technology team, we created a dynamic and custom experience for the new HP Spectre Folio. Another one of the larger initiatives that helped increase sales on HP.com by 88%.

HP_SpectreFolio_Front1.png
SpectreFolio_page_1.png

website landing page

HP_SpectreFolio_Photo2.jpg
HP Spectre Folio 13 HP® Official Site_1.png
SpectreFolio_page_4.png
Spectre_modes.gif
HP_SpectreFolio_Photo5.jpg
HP_Spectre_11.jpg
SpectreFolio_page_6.png

Group Creative Director:

Lisa Charlebois

UX Designer:

Ethan Walpole

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launch event creative

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