hp spectre folio website & launch campaign

The HP Spectre Folio is the PC reinvented, achieving the perfect balance of luxury design and cutting-edge engineering. To match the jawdropping aesthetics of this new product, we sought out to create a product page experience that was unique to the everyday HP product page.

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I led a team of UI & UX designers and copywriters in implementing the new HP.com with the new look, feel, tone, and digital strategy to the Spectre family. Partnering closely with regional stakeholders and the Marketing Technology team, we created a dynamic and custom experience for the new HP Spectre Folio. Another one of the larger initiatives that helped increase sales on HP.com by 88%.