I led a team of UI & UX designers and copywriters in evolving the look, feel, tone, and digital strategy.

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KeepTruckin is a fleet management company based in San Francisco, CA. Their technology helps to empower freight truckers and the larger long-haul trucking industry.

Looking to grow the brand and include a new audience base, I helped refresh the brand narrative that the overall tone, look and feel of KeepTruckin while launching a growth campaign to increase awareness.