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FOR

michi kimchi

ROLE

creative director, designer

PROJECT TYPE

branding, art direction, design, illustration

Michi Kimchi

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The primary logo incorporates both Korean and English variations to reflect the Korean-American roots of the brand story. The letters are a nod to the Korean alphabet to create a logo that harmoniously combines the two cultures. The extreme shape contrast provides a level of modern whimsy to the the logo.

ENGLISH

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KOREAN

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© 2025 Michelle Nam. All rights reserved.
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