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FOR
michi kimchi
ROLE
creative director, designer
PROJECT TYPE
branding, art direction, design, illustration
Michi Kimchi







The primary logo incorporates both Korean and English variations to reflect the Korean-American roots of the brand story. The letters are a nod to the Korean alphabet to create a logo that harmoniously combines the two cultures. The extreme shape contrast provides a level of modern whimsy to the the logo.


ENGLISH


KOREAN





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