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Michi Kimchi

ROLE

Creative Director

Designer

Illustrator

PROJECT TYPE

Branding

Art Direction

Design

Illustration

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The primary logo incorporates both Korean and English variations to reflect the Korean-American roots of the brand story. The letters are a nod to the Korean alphabet to create a logo that harmoniously combines the two cultures. The extreme shape contrast provides a level of modern whimsy to the the logo.

ENGLISH

KOREAN

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