Samsung Galaxy S8
retail mode

Samsung phones are incredible, but even they can’t sell themselves. That’s why we created retail mode, where customers can pick up any handheld and explore the new device features through interactive tutorials and videos.

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I worked on carrying out the strategic vision for Samsung including assets for Samsung.com, social, mobile, email, retail, video, B2B, and branded content. Here is some of the work I did on Samsung S8 Retail Mode. I worked on video pre-production - from concepting to storyboard directing, from look and vibe, from casting to location scouting.