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The Grove

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The Grove is Southern California’s premier destination for fashion, shopping, and entertainment. We pulled from actual retailers at the property for ads that appeared in major publications and around LA’s most popular areas.

As the lead art director, I worked on 360 ad campaigns for the Caruso brand and all its properties (current and future) - on the larger strategy to reposition and reintroduce The Grove as a lifestyle destination for the stylish.

FOR

Caruso​

ROLE

Art Director

PROJECT TYPE

Art Direction​

Advertising

Styling

Pre-Production

Post=Production

Content Creation

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Advertising

Created and presented concepts for ad campaigns based on marketing direction, budget, and brand

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Direct involvement in product selections and product styling

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shot at John Lautner's iconic Sheats-Goldstein Residence

Image by Josh Miller
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Photographers: Anais & Dax

Creative Directive: Alyce Waxman

Art Directors: Michelle Nam & Jesse Trentadue

Image by Cia Gould

Content Creation

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Worked closely with brands to create enticing content for the properties

Created fun content for social

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