The Grove is Southern California’s premier destination for fashion, shopping, and entertainment. We pulled from actual retailers at the property for ads that appeared in major publications and around LA’s most popular areas.
As the lead art director, I worked on 360 ad campaigns for the Caruso brand and all its properties (current and future) - on the larger strategy to reposition and reintroduce The Grove as a lifestyle destination for the stylish.
Created and presented concepts for ad campaigns based on marketing direction, budget, and brand
Direct involvement in product selections and product styling
shot at John Lautner's iconic Sheats-Goldstein Residence
Photographers: Anais & Dax
Creative Directive: Alyce Waxman
Art Directors: Michelle Nam & Jesse Trentadue
Worked closely with brands to create enticing content for the properties
Created fun content for social