
FOR
Caruso
ROLE
Art Director
PROJECT TYPE
Art Direction, Production, Advertising, Content Creation
the grove ad campaigns
The Grove is Southern California’s premier destination for fashion, shopping, and entertainment. We pulled from actual retailers at the property for ads that appeared in major publications and around LA’s most popular areas.
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As the lead art director, I worked on 360 ad campaigns for the Caruso brand and all its properties (current and future) - on the larger strategy to reposition and reintroduce The Grove as a lifestyle destination for the stylish.


Advertising
Created and presented concepts for ad campaigns based on marketing direction, budget, and brand

Direct involvement in product selections and product styling





shot at John Lautner's iconic Sheats-Goldstein Residence




Photographers: Anais & Dax
Creative Directive: Alyce Waxman
Art Directors: Michelle Nam & Jesse Trentadue
digital campaigns




content creation
Worked closely with brands to create enticing content for the properties

emails

