
The Grove

The Grove is Southern California’s premier destination for fashion, shopping, and entertainment. We pulled from actual retailers at the property for ads that appeared in major publications and around LA’s most popular areas.
As the lead art director, I worked on 360 ad campaigns for the Caruso brand and all its properties (current and future) - on the larger strategy to reposition and reintroduce The Grove as a lifestyle destination for the stylish.
FOR
Caruso
ROLE
Art Director
PROJECT TYPE
Art Direction
Advertising
Styling
Pre-Production
Post=Production
Content Creation

Advertising
Created and presented concepts for ad campaigns based on marketing direction, budget, and brand


Direct involvement in product selections and product styling





shot at John Lautner's iconic Sheats-Goldstein Residence





Photographers: Anais & Dax
Creative Directive: Alyce Waxman
Art Directors: Michelle Nam & Jesse Trentadue

Content Creation

Worked closely with brands to create enticing content for the properties
Created fun content for social
