FOR
Pro Bono
ROLE
Creative Director
PROJECT TYPE
Art Direction, Branding, Social Cause
unlock her potential branding
Research has shown that very few women of color get mentored. Just as bad, many don’t even think to seek mentors. It’s time to equip women of color to ascend to the c-suite, run the shows, direct the films, and take over.
Unlock Her Potential provides free mentorship for women of color and spreads the message that this is needed.
I worked closely with Founder Sophia Chang to create a brand identity that really fit her vision for what Unlock Her Potential stands for.
photography
The Founder
Sophia Chang is a screenwriter and author who is developing numerous TV properties, including a scripted series at FX, based on her Audible memoir “The Baddest Bitch In The Room.” Her memoir will be released in print on 9/8/20.
Sophia Chang is the music business matriarchitect who managed Ol’ Dirty Bastard (RIP), RZA, GZA, D’Angelo, Raphael Saadiq, Q Tip, and A Tribe Called Quest as well as working with Paul Simon. She did marketing at Atlantic, A&R at Jive, A&R Admin at Universal, as well as serving as General Manager of RZA’s Razor Sharp Records, Cinematic Music Group, and Joey Bada$$’ Pro Era Records.
Mentor Testimonials
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You gave far more than your time, you also gave me one of the greatest gifts a woman, a person of color, a first generation born, could ever receive, You made ma feel that I'm enough.
- Marisa M
I felt stuck and unsure about how to gain traction in my career, but that all changed when I met Michelle. She gave me the courage to take the risk and leave my full-time job. She then propelled my stalled career forward by advocating for me and even recommending me for my dream job,
- Eileen K,
It's quite a surreal that someone you admire as an artist not only sees your potential, but actively encourages you to be your best...it's not something I'm used to in this industry, or any industry for that matter. It's inspiring.
- Rudyra M.
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