Z by HP is for technical and creative professionals who demand pro-grade performance on the go. This campaign was focused on the creative professional—The Power to Turn Do into Done. We debuted the new Z by HP identity on the Z by HP landing page and Creative Pros campaign landing page.

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I led a team of UI & UX designers and copywriters in evolving the look, feel, tone, and digital strategy. We worked closely with the Marketing Technology team to create a dynamic and custom experience for Z by HP. Another one of the larger initiatives that helped increase sales on HP.com by 88%.