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Z by HP
Creative Pros

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Z by HP is for technical and creative professionals who demand pro-grade performance on the go. This campaign was focused on the creative professional—The Power to Turn Do into Done. We debuted the new Z by HP identity on the Z by HP landing page and Creative Pros campaign landing page.

I led a team of UI & UX designers and copywriters in evolving the look, feel, tone, and digital strategy. We worked closely with the Marketing Technology team to create a dynamic and custom experience for Z by HP. Another one of the larger initiatives that helped increase sales on HP.com by 88%.

FOR

HP, Inc.

ROLE

Global Associate Creative Director

PROJECT TYPE

Creative Lead

Digital

Web Development

Live Site

Z by HP
Landing Page

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Creative Pros
Landing Page

UX Designers:

Ethan Walpole

Robert McNall

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